The Sock Paradox — When to Spend and When to Save On Socks
Walk into any department store and you’ll find socks for a few dollars, usually sitting next to discount candles and a suspiciously large bin of clearance underwear. Step into a specialty running shop and suddenly you’re surrounded by legacy heavyweights — Balega, Bombas, Feetures, Injinji, Thorlo — all proudly sitting at premium price points like they’ve earned the right to judge your foot choices.