The Resource Hub: The Great Sock Immortality Myth - How Long Should Your Socks Really Last?
Let’s get one thing straight before we begin: as a business that sells socks—and only socks—our most unhinged, capitalism‑fuelled fantasy is that your socks explode on contact with oxygen. Ideally, you’d put on a fresh pair at 7:00am, and by 7:03am they’ve disintegrated into a fine, useless powder drifting across your bedroom like the ashes of a bushfire‑season clothesline.